Kohinoor Basmati Rice comes from the eternal snow-fed valleys of the Himalayas. Grown and nurtured in the most fertile fields of Punjab, it is a rare gift of nature. Every grain of this rice is aged for 1-2 years in a very special way. No wonder then that Kohinoor Basmati adorns most dinner tables, and its rich taste is preferred by food connoisseurs everywhere.

"Basmati," when literally translated in Hindi, means the queen of fragrance. Considered the world’s best rice, it is exported all around the globe, something that has been happening for centuries now. According to Ayurveda, Basmati is the king of all varieties of rice - is saatvic and pure, nourishing for the body tissues and easy to digest. And it’s this divine aroma of basmati rice along with its supreme quality and purity that has been delighting gourmets across the world.