The word "whole" refers to the fact that all of the grain (bran, germ and endosperm) is used and nothing is lost in the process in the making of the flour.
White wheat does not contain he strongly-flavored phenolic compounds that are in red whole wheat. This gives white wheat a milder flavor, and also means that products made with white wheat flour require less added sweetener to attain the same level of perceived sweetness.
The fibre present in the flour helps to keep the gastrointestinal tract functioning normally and may help prevent more serious problems such as colon cancer, diverticulosis and hemorrhoids.
Ingredients Organic Whole Wheat Flour
USDA Certified Organic. Product of India.